Reviews By Timmay: Franchise and Yung – Launching Pad 2

‘Timmay’ is our anonymous reviewer of Houston Hip-Hop projects, from the past to present. If you’re involved in the local scene, you may know this person. You may not. Check out every Wednesday around noon for the latest honest, thoughtful review from ‘Timmay’.

[Insert lame excuse why the review is up so late] Today’s review is going to be over Franchise and Yung’s Launching Pad 2. The first thing I noticed was the fact that this cd is not full of raps on top of beats. This was a full fledged song filled album. The reason this is note-worthy is that most projects these days are filled with raps on top of the latest industry beats. These songs have structure, hooks, and verses that stick to the subject matter. This automatically moves this tape to another category. Which brings me to my next point. These songs seemed geared towards partying and women. The vibe of Launching Pad 2 seems ready for radio play.

The average person could listen to these songs and enjoy them. Mainly because they would be easy to understand. There isn’t any crazy wordplay or too many punchlines. The verses seem to employ themselves to do one thing. And that’s to ride the beat in the most calmest, coolest way possible. On songs like Never looking Down and Youngest in Charge, the verses seem to coast along very smooth and make for good house party background or driving music. Every song has a purpose and every verse matches every song. We in Here and Try It stand out as songs that show the creativity from the two and give people something to remember after the very first listen. Some cd’s you listen to and as soon as the song is over, it leaves your mind. That’s not the line of work these guys are in. Their songs are able to be recalled with no effort.

I have no clue which person is Franchise and which one is Yung by tone of voice because they both sound like Drake. It’s okay not to go out for lyricist of the year all the time, but there needs to be some effort made by rappers to “Come Hard”. You never want to get caught up in the “I’ll treat you like milk, I’ll do nothing but spoil you” debacle. With that said, there a couple of lines where I was able to guess the rhyming bar or where I said “I know they didn’t just let him slide with that”. There also a
certain calm tone that’s very consistent throughout the cd. It’s cool ass hell but I would have asked for more energy during the party song. Overall though, it’s a great listen. I expect to hear better things as Franchise and Yung keep putting out material. LET EM KNOW WE IN HERE!!!

Grade: B

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