PUMA and Boston-area designer/producer Frank The Butcher and B.A.U. (Business As Usual) released their collaboration, Eat What You Kill (EWYK), today (October 30th). The capsule collection consists of apparel and sneakers which encapsulate the spirit of Frank’s environment.
Accompanying the collection is a promotional 7″ vinyl, Eat What You Kill. After premiering its “B-side” – “Oh Sh*t” with Al-Doe, Ariez Onasis and Chase N Cashe – and its Killer Mike-helmed title track, Frank enlists in the services of Royce Da 5’9″ to provide an alternate version of “EWYK.”